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(Un) Common Sense: Your Strategy Guide to Creative Freedom

REC's blueprint to building a business around your passion.

  1. 2
  2. 5
    • Chapter 3: Build Your Tribe - Audiences vs. Communities | READING

    • Chapter 3: Build Your Tribe - Audiences vs. Communities | VIDEO

    • Chapter 3: Building a Customer Profile / Buyer Persona | EXERCISE

  3. 7
    • SECTION 2 PREVIEW: ENGAGE

  4. 8
    • Chapter 4: Start A Movement - How To Get Your Ideas (& Content) to Spread | READING

    • Chapter 4: Start a Movement - How to Get Your Ideas (& Content) to Spread | VIDEO

    • Chapter 4: Auditing Your Network | EXCERCISE

  5. 9
    • Chapter 5: It's Your World - Building Your Digital Ecosystem | READING

    • Chapter 5: It's Your World - Building Your Digital Ecosystem | VIDEO

    • Chapter 5: It's Your World : Auditing Your Digital Presence | EXERCISE

  6. 10
    • Chapter 6: Document The Journey - Mastering The Content Game | READING

    • Chapter 6: Document The Journey - Mastering The Content Game | VIDEO

    • Chapter 6: Mastering The Content Game | EXERCISE

  7. 11
    • Chapter 7: Create Value & Inspire Others - 1,000 True Fans | READING

    • Chapter 7: Create Value & Inspire Others - 1,000 True Fans | VIDEO

  8. 12
    • GEM: Presence & Connection

  9. 13
    • SECTION 3 PREVIEW: MONETIZE

  10. 14
    • Chapter 8: Life's A Funnel - Driving Digital Sales | READING

    • Chapter 8: Life's A Funnel - Driving Digital Sales | VIDEO

    • Chapter 8: Life's a Funnel: Building A Measurable Funnel | EXERCISE

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    • Chapter 9: Build Equity - Thinking Like a Business, Building Revenue Streams & Building A Team | READING

    • Chapter 10: Protect Your Future - Negotiating Deals & Owning Your Intellectual Property | READING

    • Chapter 9 & 10: Owning Your Intellectual Property & Negotiating Deals | VIDEO

    • Chapter 9 & 10: Build Equity & Protect Your Future | Revenue Streams, IP, & Team | EXERCISE