(Un) Common Sense: Your Strategy Guide to Creative Freedom
REC's blueprint to building a business around your passion.
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5
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Chapter 3: Build Your Tribe - Audiences vs. Communities | READING
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Chapter 3: Build Your Tribe - Audiences vs. Communities | VIDEO
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Chapter 3: Building a Customer Profile / Buyer Persona | EXERCISE
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7
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SECTION 2 PREVIEW: ENGAGE
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8
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Chapter 4: Start A Movement - How To Get Your Ideas (& Content) to Spread | READING
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Chapter 4: Start a Movement - How to Get Your Ideas (& Content) to Spread | VIDEO
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Chapter 4: Auditing Your Network | EXCERCISE
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9
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Chapter 5: It's Your World - Building Your Digital Ecosystem | READING
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Chapter 5: It's Your World - Building Your Digital Ecosystem | VIDEO
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Chapter 5: It's Your World : Auditing Your Digital Presence | EXERCISE
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10
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Chapter 6: Document The Journey - Mastering The Content Game | READING
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Chapter 6: Document The Journey - Mastering The Content Game | VIDEO
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Chapter 6: Mastering The Content Game | EXERCISE
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11
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Chapter 7: Create Value & Inspire Others - 1,000 True Fans | READING
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Chapter 7: Create Value & Inspire Others - 1,000 True Fans | VIDEO
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12
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GEM: Presence & Connection
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13
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SECTION 3 PREVIEW: MONETIZE
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14
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Chapter 8: Life's A Funnel - Driving Digital Sales | READING
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Chapter 8: Life's A Funnel - Driving Digital Sales | VIDEO
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Chapter 8: Life's a Funnel: Building A Measurable Funnel | EXERCISE
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15
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Chapter 9: Build Equity - Thinking Like a Business, Building Revenue Streams & Building A Team | READING
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Chapter 10: Protect Your Future - Negotiating Deals & Owning Your Intellectual Property | READING
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Chapter 9 & 10: Owning Your Intellectual Property & Negotiating Deals | VIDEO
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Chapter 9 & 10: Build Equity & Protect Your Future | Revenue Streams, IP, & Team | EXERCISE
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